Are you really getting what you paid for?
It's an increasing trend in food of all kinds at the moment. The whole thing about traceability of food, where it comes from. Are you really getting what you paid for or is it what it claims to be?
There are have been many high-profile scandals locally and worldwide where food has been sold as one thing, but is actually something else.
The 2013 European horsemeat sold as beef scandal is a prime example of this. Food technologist, which are people employed by food producers to meet quality assurance standards (especially when supplying into major retailers), have had to carry out assessments on how producers guard against this event, which is called food fraud.